The Truth Talk to me

I use a process in my work that gets me to the core of any challenge, and leads to what I call an Essential Truth that – once formulated – informs everything else. So, what’s the Truth about Andrew Crighton and iPrimate? It’s HELP.

I’m at a place in my career where I’m exploring new horizons and breaking boundaries to help others… and help myself. I’ll tell you a lot more about it sometime, but, essentially, the new horizons have to do with VOCATION and the breaking boundaries has to do with LOCATION.

VOCATION means publishing… for a writer. And for this writer that means non-traditional publishing (you’re reading it). And it means content (you’re reading it). Whether my new horizons serve ME or YOU, they’re challenging and rewarding.

LOCATION is about flexibility. Kids have gone; home in the city less relevant. I still have one foot in Toronto, but I’m really living on the shores of Georgian Bay. Some people know I have a 1989 Volkswagen bus/camper in which I can go anywhere, anytime to write. And meet. And collaborate. But, mostly, breaking boundaries has to do with the Internet. I’m determined to get more clients/patrons/working relationships/ partners in other geographies, because we all really share the same geography, these days (you’re reading it).

So, it’s about VOCATION, LOCATION. And it’s about HELP.

May I?

Andrew Crighton, iPrimate
127 Kingswood Road
Toronto, Ontario m4e 3n4

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January 13, 2010


This is the Head primate speaking.  My name is Andrew Crighton.  I was born in England in 195o; I came to Canada in 1966 and, after living in both Montreal and Toronto (and marrying in both cities), I now have three children and something of a mid-Atlantic identity.  I’m primarily a writer and content marketer, but also a thinker, creative team leader and sometime mentor to others.  iPrimate is my voice in the marketplace of creative communication.  There are some good reasons why it’s called iPrimate that you can read about.

One characteristic of primates is that they are social animals.  My work is not all my own; I have always counted on the kindness and talents of other creative primates to participate in my projects.  Wherever possible on this site, I have tried to acknowledge the contributions of others in the iPrimate Network.  If you’re a creative person and want to collaborate, there is always room for you in the network.

In the interest of full disclosure, I must admit that I’m somewhat a ‘mashability’ junkie. There are traditionalists (about my age) who decry the fact that things ain’t what they used to be in the Age of Analogue.  Back then, art was art.  You had to have special skills and talents, because everything was created from ‘scratch’ - music wasn’t about turntables and sampling, design wasn’t about Photoshop, film wasn’t about consumer video on steroids etc.  Well, excuse me – it is now.