March 8, 2012
CRITERIA #13, 14, 15 – PRACTICE, PRACTICE, PRACTICE
Yes. It’s that important that it needs to be said 3 times.
I cannot tell you how many people I have worked with who go up on-stage with almost no forethought and ‘wing’ it. It’s hardly surprising that their presentations are not as good as they could be. And the answer is simple. Practice. Not once. Not twice. More like twenty times, if you please. The most brazen culprits are the senior executives who think they’re pretty good at the public speaking thing, and don’t need to practice… usually because they’re ‘too busy’. Communication is a huge part of a senior executive’s job. By the time you reach the very top as President, Chairman or the like, it could be as much as 95% of what you do to keep the wheels of business turning smoothly. Accordingly, it’s your responsibility… to your stakeholders and shareholders… to be as effective and inspiring as possible in the spokesperson role. And that means rehearsal. The best actors are usually the ones who… yes, have a special gift… but do not rest on their laurels. They are thirsty for direction from a director/coach, and have a highly disciplined rehearsal process to get the best from themselves.
Enough said. We ALL want to be great on-stage.
Just seek out the coaching… and do the work!
Bravo, brava, bravissimo!
A masterful performance!!