The Truth Talk to me

I use a process in my work that gets me to the core of any challenge, and leads to what I call an Essential Truth that – once formulated – informs everything else. So, what’s the Truth about Andrew Crighton and iPrimate? It’s HELP.

I’m at a place in my career where I’m exploring new horizons and breaking boundaries to help others… and help myself. I’ll tell you a lot more about it sometime, but, essentially, the new horizons have to do with VOCATION and the breaking boundaries has to do with LOCATION.

VOCATION means publishing… for a writer. And for this writer that means non-traditional publishing (you’re reading it). And it means content (you’re reading it). Whether my new horizons serve ME or YOU, they’re challenging and rewarding.

LOCATION is about flexibility. Kids have gone; home in the city less relevant. I still have one foot in Toronto, but I’m really living on the shores of Georgian Bay. Some people know I have a 1989 Volkswagen bus/camper in which I can go anywhere, anytime to write. And meet. And collaborate. But, mostly, breaking boundaries has to do with the Internet. I’m determined to get more clients/patrons/working relationships/ partners in other geographies, because we all really share the same geography, these days (you’re reading it).

So, it’s about VOCATION, LOCATION. And it’s about HELP.

May I?

Andrew Crighton, iPrimate
127 Kingswood Road
Toronto, Ontario m4e 3n4

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March 8, 2012



If you really feel what you’re saying, your audience will too.
Put your emotions on display. Be “unreasonable”.

A pot of mustard for public speaking

In the same way that I advised you to go through your speech, mark the areas of poetry, and be prepared to deliver them dramatically… I also advise you to go through the speech and mark the areas that you feel most strongly about. And be prepared to be passionate about those areas in front of your audience. 

I’m confident in predicting that, in every speech, there are certain sections which contain the core messages considered to be the most important to communicate. These are the parts you really believe in… the thoughts, facts, plans, promises or possibilities about which you get excited…truly, madly, deeply. If your audience listens to nothing else, these are the sections you want it to hear.  Great. So, find those parts. Mark them. And when you come to them, be prepared to show some emotion!

Too often, an individual (you, for instance) will let it be known among the people within their circle of influence that they feel very strongly about something. And then they get up on-stage and talk about it with all the enthusiasm one might muster up to deliver a weather forecast… and a cold and wet one, at that.  Let’s see, hear and feel some mustard!  If you believe something, and you want the world to know about it, communicate in a manner that leaves no doubt about how you feel! Wave your arms, go red in the face, expostulate wildly, sputter and splutter… (ensuring, first, that you’re far enough from the front row so that you don’t spray the audience).

I’m exaggerating, of course… for effect… but it must be said that, all too often, people believe that when they get up on-stage, they need to present a controlled and reasonable image.  Not true.   On the contrary, they need to be unreasonably animated to show how much they care, because their audience needs to know that there are people (like you) who do, indeed.  Care. 

And caring is about passion. Q.E.D. (my Latin roots coming to light. Quod Erat Demonstrandum meaning “and that’s the name of that tune” … more or less). 

P.S.  Passion is emotion… and emotions are powerful. And power is scary.  Don’t be scared.  This is fun!