The Truth Talk to me

I use a process in my work that gets me to the core of any challenge, and leads to what I call an Essential Truth that – once formulated – informs everything else. So, what’s the Truth about Andrew Crighton and iPrimate? It’s HELP.

I’m at a place in my career where I’m exploring new horizons and breaking boundaries to help others… and help myself. I’ll tell you a lot more about it sometime, but, essentially, the new horizons have to do with VOCATION and the breaking boundaries has to do with LOCATION.

VOCATION means publishing… for a writer. And for this writer that means non-traditional publishing (you’re reading it). And it means content (you’re reading it). Whether my new horizons serve ME or YOU, they’re challenging and rewarding.

LOCATION is about flexibility. Kids have gone; home in the city less relevant. I still have one foot in Toronto, but I’m really living on the shores of Georgian Bay. Some people know I have a 1989 Volkswagen bus/camper in which I can go anywhere, anytime to write. And meet. And collaborate. But, mostly, breaking boundaries has to do with the Internet. I’m determined to get more clients/patrons/working relationships/ partners in other geographies, because we all really share the same geography, these days (you’re reading it).

So, it’s about VOCATION, LOCATION. And it’s about HELP.

May I?

Andrew Crighton, iPrimate
127 Kingswood Road
Toronto, Ontario m4e 3n4

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February 7, 2012


For one, imaginative moment think of creativity as a butterfly.  It’s elusive, and hard to grasp.  It flies into your field of view, and then flutters across the landscape in flits and starts.  To capture it, you need a net.Buuterfly captured on a door screen

In the discipline of commercial art, creative process is the butterfly net.  Creative ideas, like butterflies, are hard to catch.  However, business lepidopterist that I am, I have woven a fine net of process, and I’ve learned how to put it work. My process is a clever way of gathering together all the different threads that relate to the issue at hand (in my case, usually a communication issue of some kind) – and using that net, slowly but surely, to close in on the beating heart (and wings) of the solution.  The creative team is on the hunt for that little bit of magic that I call an Essential Truth.   When we capture it, we capture the creative essence that will lead to all manner of imaginative possibilities.

There’s such a pressing need for creativity in business - creativity in its environment, in its operations, and in its output.  Hell, it’s more than a need, creativity is the lifeblood of business – particularly in the far-reaching context of innovation (that formidable word that has launched a thousand business plans).  So process, process, process… you would-be business innovators.  Creative process.  It might sound paradoxical to use a rigorous process to manage what is essentially a loosey-goosey affair, but when was business anything but paradoxical?

And when did you last catch a butterfly with your hands?

Girl chasing butterflies... and books