The Truth Talk to me

I use a process in my work that gets me to the core of any challenge, and leads to what I call an Essential Truth that – once formulated – informs everything else. So, what’s the Truth about Andrew Crighton and iPrimate? It’s HELP.

I’m at a place in my career where I’m exploring new horizons and breaking boundaries to help others… and help myself. I’ll tell you a lot more about it sometime, but, essentially, the new horizons have to do with VOCATION and the breaking boundaries has to do with LOCATION.

VOCATION means publishing… for a writer. And for this writer that means non-traditional publishing (you’re reading it). And it means content (you’re reading it). Whether my new horizons serve ME or YOU, they’re challenging and rewarding.

LOCATION is about flexibility. Kids have gone; home in the city less relevant. I still have one foot in Toronto, but I’m really living on the shores of Georgian Bay. Some people know I have a 1989 Volkswagen bus/camper in which I can go anywhere, anytime to write. And meet. And collaborate. But, mostly, breaking boundaries has to do with the Internet. I’m determined to get more clients/patrons/working relationships/ partners in other geographies, because we all really share the same geography, these days (you’re reading it).

So, it’s about VOCATION, LOCATION. And it’s about HELP.

May I?

Andrew Crighton, iPrimate
127 Kingswood Road
Toronto, Ontario m4e 3n4

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March 9, 2012


A tapestry of treesFirst, there were the trees. Stand upon stand. Row upon row; they covered the land wherever they could grow. And they did. Grow. Even where they couldn’t. Woodenly stubborn, gnarled and knotty on the windswept rocks. Or tall and haughty in the depth of the woods. We, primates. We lived there. We loved there. We were tree dwellers.

Primate swinging on a branchBelow us was the ground – hard and horizontal. Inhabited by meat-eaters and other toothy types, it was a dangerous place all growling and grim, with rules of the game about which beasts win. And lose. Not me, thank you, I’m happy swinging out on a limb. In the trees.

Well, it only took time, though. (It always does). Some monkey started to think that the ground was a better place. The best place. For us. There was a general drumming up of support for the idea (the first marketing campaign?), and down they went. To the ground.

Soon enough, there were fewer trees.

And fewer animals, as it happens.

Landscape of sparse trees and animal bones

Some of us stayed up there, though. In the trees.

Watching things unfold from a different point of view.

A view from the trees.

Eye looking through the leaves

The story continues (if you want it to)