February 26, 2012
NOT ART FOR ART’S SAKE
Innovation is a much-vaunted word in business today. It’s not exactly the same as creativity… which is why I believe that Microsoft is an innovative company, but not a creative one – whereas Apple is both. So, I’m not going to beat my chest and say I bring something to the heady process of innovation in business, but I do believe I bring something to creativity for business folks. In fact, part of my calling in life is to persuade people that innovation and creativity are not mutually exclusive, but can (and should) occur at the same time in the same place. I’ve only had limited success with Microsoft on this!
My context for creativity in business is creative communication. You can do the job poorly, or you can do the job well. And the difference (believe me) is in how people respond… or whether they will respond at all. Good communication in business is important in a wealth of ways, some of which I’ve included in the Wordle image displayed at right.
Where (and when) creativity and communication meet, in my book, is art. People are interested, audiences are engaged, and even the naysayers say ‘Yay!”
Mind you, that’s not art with a capital ‘A’…Art. It’s the little ‘a’ art that has a lot of craft in it, too. And that’s why I say what I do is “not Art for Art’s sake, but art for business’ sake”.
Something to think about? Maybe.
But if you’ve ever wanted to puzzle over a saying that says it all, how about this:
“Art is life, life is life, but to lead life artistically is the art of life.”