The Truth Talk to me

I use a process in my work that gets me to the core of any challenge, and leads to what I call an Essential Truth that – once formulated – informs everything else. So, what’s the Truth about Andrew Crighton and iPrimate? It’s HELP.

I’m at a place in my career where I’m exploring new horizons and breaking boundaries to help others… and help myself. I’ll tell you a lot more about it sometime, but, essentially, the new horizons have to do with VOCATION and the breaking boundaries has to do with LOCATION.

VOCATION means publishing… for a writer. And for this writer that means non-traditional publishing (you’re reading it). And it means content (you’re reading it). Whether my new horizons serve ME or YOU, they’re challenging and rewarding.

LOCATION is about flexibility. Kids have gone; home in the city less relevant. I still have one foot in Toronto, but I’m really living on the shores of Georgian Bay. Some people know I have a 1989 Volkswagen bus/camper in which I can go anywhere, anytime to write. And meet. And collaborate. But, mostly, breaking boundaries has to do with the Internet. I’m determined to get more clients/patrons/working relationships/ partners in other geographies, because we all really share the same geography, these days (you’re reading it).

So, it’s about VOCATION, LOCATION. And it’s about HELP.

May I?

Andrew Crighton, iPrimate
127 Kingswood Road
Toronto, Ontario m4e 3n4

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February 26, 2012


A pastiche of all the words associated with communication in business

Innovation is a much-vaunted word in business today.  It’s not exactly the same as creativity… which is why I believe that Microsoft is an innovative company, but not a creative one – whereas Apple is both.  So, I’m not going to beat my chest and say I bring something to the heady process of innovation in business, but I do believe I bring something to creativity for business folks.  In fact, part of my calling in life is to persuade people that innovation and creativity are not mutually exclusive, but can (and should) occur at the same time in the same place. I’ve only had limited success with Microsoft on this!

My context for creativity in business is creative communication.   You can do the job poorly, or you can do the job well. And the difference (believe me) is in how people respond… or whether they will respond at all.  Good communication in business is important in a wealth of ways, some of which I’ve included in the Wordle image displayed at right.

Where (and when) creativity and communication meet, in my book, is art.  People are interested, audiences are engaged, and even the naysayers say ‘Yay!”

Mind you, that’s not art with a capital ‘A’…Art.  It’s the little ‘a’ art that has a lot of craft in it, too.  And that’s why I say what I do is “not Art for Art’s sake, but art for business’ sake”.

Something to think about?  Maybe.

But if you’ve ever wanted to puzzle over a saying that says it all, how about this:

“Art is life, life is life, but to lead life artistically is the art of life.”
Peter Altenberg